Facebook is determined to remain profitable regardless of circumstances.
Facebook have been in the news big time for issues related to internet privacy and security. Both users and government agencies want Facebook to do more to address security issues about using Facebook.
Mark Zuckerberg had been busy answering questions before US Congress.
Chris Cox, Facebook’s chief product officer, left the company.
Chris Daniels, head of messaging platform WhatsApp, left the company.
Kevin Systrom and Mike Krieger, co-founders of Instagram, left Facebook.
So now Mark Zuckerberg is the man steering the future of Facebook, and with this
What has tech giant got to do with match-making?
Depends which part of the supply chain you are in.
Dating websites is one of the hottest in demand among internet and social media users. A lot of eye-balls are looking for partners through the screen. People seem more interested in long distance relationship and ignore their immediate neighbor.
And whatever is in hot pursue over the internet means one obvious thing about making money
Advertising and Marketing
Marketing agencies all over the world have concluded the future of advertising in digital communications. Mean to say fewer budgets will be allocated to prints and more for digital. The one with largest viewership gets the biggest share, and this will be an unstoppable trend.
Mark Zuckerberg’s idea of dating service is not new. Match-making have been an age-old practice but now people are going digital to find their mate.
The internet is also saturated with dating services, so why would Facebook want to do this now?
It more a strategy “to make hay while the sun shines”
Dating services is a booming industry with a new perspective in our era of social media.
Demands are growing for dating services apps which correspond to increasing demand for smart phones.
Instead of the old fashion “love letter” people now uses “messaging apps”
Emoji saved us time and typo error. Isn’t that wonderful! Making yourself look cheerful always.
The old folks may think this is “cheapskate” and “insincere” love affairs, but our new generations have different values.
Different Era Different Priorities
Social media addicts were known to be isolated and enemies of face-to-face meet up. But these hermits are coming out of their closet. People who were known to be stuck to their mobile phones want to meet real people face-to-face.
Before Facebook’s launch of “Secret Crush”, many have had their experience using WeChat and WhatsApp finding companionship. What Facebook is doing now is obviously making it “bigger” and “official” that this is part of what they do, and can do better.
“Secret Crush” with Facebook branding should make a lot more money, should.
But this may make Facebook’s privacy and security issues worst!
Dating websites have been prime targets of hackers, due to larger volume of financial and private data available and users’ vulnerability to emotional exploitation.
Not that Facebook not been targeted by hackers before but now more than ever.
Facebook will inherit all the problems ever encountered by digital dating services and with bigger load of 2.3 billion active users.
In my previous post I shared about Facebook’s real cash-cow.
Now with “Secret Crush” Facebook will attempt to enlarge her market-share of income.
High income will invoke high risk.